Tree Hugger to Green Business Founder: Why I Turned My Passion for the Planet into a Company

When I was a kid, I didn’t want to be a firefighter or an astronaut. I wanted to be a forest ranger. I spent more time climbing trees than playing video games. I built bird feeders out of recycled bottles and used to scold my parents for leaving the lights on.

Some people grow out of that “tree hugger” phase. I never did. Instead, I grew into it—and eventually, I grew it into a business.

Today, I run a sustainability consultancy and green energy solutions company. We work with homeowners, small businesses, and municipalities to reduce energy consumption, transition to renewables, and make better choices for the planet.

But it didn’t start with spreadsheets and strategy sessions. It started with compost piles and a bike instead of a car.

Why I Decided to Go All In on Green

After college, I worked for an energy auditing firm. It was steady work, but something always felt missing. We were doing the bare minimum—checking boxes, filing reports—but I wanted to create change, not just compliance.

I started volunteering with environmental nonprofits and offering free energy audits to local co-ops. I hosted community events about solar power and taught kids how to build rain barrels. That’s when the idea hit me: Why not do this full-time?

I didn’t want to work for someone else’s green agenda. I wanted to lead one of my own.

Launching EcoLogic Advisors

I built a website, printed flyers, and officially launched EcoLogic Advisors—a business committed to practical sustainability for real people. No greenwashing. No corporate fluff. Just real solutions to reduce emissions, cut energy bills, and protect the only planet we’ve got.

I started small: home energy audits, DIY solar panel consulting, sustainable landscaping plans. Then came speaking invitations, larger projects, and partnerships with eco-conscious contractors and builders.

Within months, I realized I needed to make things official—not just for credibility, but for legal protection and growth. That’s when I formed my LLC.

How I Formed My LLC with InCorp.com

I’d never formed a business before. I had no idea where to start—just a ton of bookmarked articles and confusion. Then a mentor pointed me to InCorp.com, and suddenly, it all made sense.

Their platform walked me through every step. I chose my state, filled out the forms, and filed my Articles of Organization—all in one afternoon.

Best of all, they offered the best registered agent service I could find, without compromising on quality. Their registered agent service means I stay compliant with state requirements and never miss important legal documents. It’s one less thing to stress about—and that matters when you’re running a growing green company.

Growing the Business—and the Impact

Once my LLC was in place, things accelerated fast. I started contracting with builders who needed energy consultants for new home construction. I launched a quarterly newsletter with sustainable living tips. I partnered with a solar installation firm to offer bundled consulting and setup packages.

We don’t just tell people how to go green—we show them how to save green, too.

Business Growth Metrics for EcoLogic Advisors

Here’s how the business grew in the first 12 months after I formed the LLC:

Metric Month 1 6 Months 1 Year
Clients Served 2 40+ 125+
Monthly Revenue $300 $7,800 $18,000+
Carbon Footprint Reduced (est.) 0.2 tons CO₂ 30 tons CO₂ 125+ tons CO₂ avoided
Employees / Partners Just me 2 contractors 4 contractors + 1 full-time admin

How InCorp.com Helped Me Build It Right

I believe in clean energy—and I believe in clean paperwork, too. InCorp.com gave me the legal structure and support I needed to grow confidently. Their tools make compliance simple, and their support team is responsive when I need help understanding what to file and when.

As someone who preaches efficiency, I appreciate that they offer the cheapest registered agent service that’s actually reliable. It’s smart. It’s effective. And it aligns with everything I value.

Advice for Other Green Entrepreneurs

To anyone out there who wants to help the planet and build a life doing it—start now. Here’s what I’ve learned:

  • People want to do better—but they need guidance. Your business can be the bridge between their intention and action.
  • Start simple, start local. Your community is your first and best audience.
  • Form your LLC early. Treat your mission like a real business. Use InCorp.com—they make it easy and affordable.
  • Be data-driven and values-driven. Measure your impact, then communicate it. Clients care about results.
  • Build partnerships with purpose. Collaborate with other eco-businesses to amplify your reach and credibility.

What’s Next for EcoLogic Advisors?

We’re expanding into community-scale solar project consulting, launching an online course for eco-conscious homeowners, and working on a carbon-tracking app for renters and small businesses.

But more than anything, I want to build a legacy—a business that proves you can do good and do well. That helping the planet can be more than a cause—it can be a career.

Because sometimes, the little kid who hugged trees doesn’t grow out of it. He grows into it. And he helps the world breathe a little easier because of it.

Your turn. If you’ve got a green heart and an idea to match, form your LLC, get your hands dirty, and get to work. The planet is waiting.